An upmarket retailer in Germany has started selling Welsh Lamb.
Galeria Kaufhoff, one of Germany’s most prestigious stores, is one of the most recent retailers to start selling the Welsh Lamb brand in 35 of its 100 stores.
Exports to Germany increased by 164% to over £12m in 2011.
“It is a major coup for Welsh Lamb to be listed by Galeria Kaufhoff, which are the forecourts of the cities,” said Patricia Czerniak, the German export agent for Welsh red meat promotion body Hybu Cig Cymru (HCC).
“Their customers tend to represent the top end consumers who will be looking for quality products such as Welsh Lamb.”
